Lessons for small business marketers from epic campaign fails

When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery especially as a small brand or start-up. You might have the right product, but what if you have the wrong target audience? Or worse, create something that excludes and insults various audiences?

This update was shared by DG Heath Timber (Products) Swansea who supply timber, wood flooring, garden fencing, timber decking, composite decking and more. Full details can be found on their blog.

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